| 1. | Title: The title is probably the most important part of your site to evaluate, as it is the most frequently searched component by search engines. It should state exactly what your site is about and include your most important keywords. An example of a good title would be, "Dave's Interior Designs – Decorating the Inside of England's Homes. |
| 2. | Keywords: The Meta Tag Keywords should be those words or phrases that you think people will use when trying to look for a site like yours on search engines. You should incorporate many Meta Tags within your site's first paragraphs (50 words) and repeat them throughout the text. The right keywords for your web site should be specific enough to describe your web site's focus, yet general enough for potential customers to use as search criteria with search engines. Be sure to include your domain name, company name and product's name in the keywords. |
| 3. | Description: Your web site description should be a 20 word summary of the content of your site. This description should contain some of the keywords and should avoid marketing jargon. An example of a good description would be, "A full service provider of interior design services – decorating, painting, furniture and color schemes for your home." |
