There are two primary tasks involved in building and opening a Web store: planning and implementation. Planning Having a successful Web store involves much more than just an "If you build it, they will come" mentality. You aren't ready to get started until you've done a significant amount of planning. Top? Decide What to Sell The products that you offer for sale are - of course - a critical factor in ensuring the success of your store. Here are some questions that you should consider when evaluating your product offerings: Uniqueness - Are you offering unique items for sale, meaning that they are either one-of-a-kind or are not offered for sale anywhere else? Or are the products in your store easy to find in other Web stores? Competition - If your products are also available from other Web stores, have you spent time browsing in those stores? Have you compared their prices with what you plan to charge? What is it about your store that will draw customers away from competition.

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